In public health, qualitative research assists in describing peopleโs experiences, views and actions.
๐๐ฒ๐ฟ๐ฒโ๐ ๐ฎ ๐พ๐๐ถ๐ฐ๐ธ ๐ด๐๐ถ๐ฑ๐ฒ ๐๐ผ ๐ด๐ฒ๐ ๐๐ผ๐ ๐๐๐ฎ๐ฟ๐๐ฒ๐ฑ:
๐ฆ๐๐ฎ๐ฟ๐ ๐๐ถ๐๐ต ๐ฎ ๐ค๐๐ฒ๐๐๐ถ๐ผ๐ป: All great journeys commence with a question; one that you really want to answer. It could be how people feel about a new health policy or why certain health habits are difficult to change.
๐๐ต๐ผ๐ผ๐๐ฒ ๐ฌ๐ผ๐๐ฟ ๐ ๐ฒ๐๐ต๐ผ๐ฑ ๐ผ๐ณ ๐๐ถ๐๐ฐ๐ผ๐๐ฒ๐ฟ๐: Interviews, focus groups, or observationsโeach method is like a different map to the treasure chest of knowledge. Choose the one that best suits your adventure!ย
๐ฃ๐ถ๐ฐ๐ธ ๐ฌ๐ผ๐๐ฟ ๐ง๐ผ๐ผ๐น๐: Envision optical modes of getting stories and experiences from people. Will you have long conversations with individuals, or will it be a festive focus group or quiet observations of people in their natural settings? Pick the one that best suits your purpose.
๐๐ฎ๐๐ต๐ฒ๐ฟ ๐ฌ๐ผ๐๐ฟ ๐๐น๐๐ฒ๐: Select participants who can offer diverse perspectives. Think of them as the pieces of your puzzle. The more varied, the clearer your picture will be.
๐๐ถ๐ป๐ฑ ๐ฌ๐ผ๐๐ฟ ๐ฃ๐ฒ๐ผ๐ฝ๐น๐ฒ: Spot those participants who are able to give rich insights. Seek a group of people from different backgrounds to obtain diverse opinions. Bear in mind that every voice is important!
๐๐ฎ๐๐ต๐ฒ๐ฟ ๐ฆ๐๐ผ๐ฟ๐ถ๐ฒ๐: Establish a safe, friendly environment for people to share their experiences. Listen more and talk less, and let the stories come forth. Here is where the wonder occurs!
๐๐ผ๐ผ๐ธ ๐ณ๐ผ๐ฟ ๐ฃ๐ฎ๐๐๐ฒ๐ฟ๐ป๐ ๐ฎ๐ป๐ฑ ๐๐ผ๐ป๐ป๐ฒ๐ฐ๐ ๐๐ต๐ฒ ๐๐ผ๐๐: Analyze your findings by looking for themes and patterns. What are the common threads? What surprises you? This is where the hidden truths start to reveal themselves.
After you have compiled your data, burrow into the tales to extract shared themes or unique insights. What are the things people are saying, feeling, and experiencing?
๐๐ถ๐ด ๐ฑ๐ฒ๐ฒ๐ฝ ๐ฎ๐ป๐ฑ ๐น๐ถ๐๐๐ฒ๐ป ๐๐น๐ผ๐๐ฒ๐น๐: Collect the stories by creating a comfortable space where people feel free to share. Ask open-ended questions and listen carefullyโthis is where you'll find the hidden gems.
๐ฆ๐ต๐ฎ๐ฟ๐ฒ ๐๐ต๐ฒ ๐ฆ๐๐ผ๐ฟ๐: Share your findings in a compelling way. Use quotes and vivid examples to paint a picture that others can easily understand and relate to.Make your research results a story others can relate to. Use quotations, anecdotes, and real-life examples to illustrate the data.
๐๐ฒ ๐๐๐ต๐ถ๐ฐ๐ฎ๐น & ๐ฅ๐ฒ๐๐ฝ๐ฒ๐ฐ๐ ๐๐ต๐ฒ ๐ฆ๐๐ผ๐ฟ๐ถ๐ฒ๐: Always protect participants' privacy and get their consent. Their stories are valuable, so treat them with care and respect. So Ensure that participants are always safe and you have their permission. Honor their stories and put them into action for good.
๐๐ช๐๐ก๐๐ฉ๐๐ฉ๐๐ซ๐ ๐ง๐๐จ๐๐๐ง๐๐ ๐๐จ๐ฃโ๐ฉ ๐๐ช๐จ๐ฉ ๐๐๐ค๐ช๐ฉ ๐๐๐ฉ๐๐๐ง๐๐ฃ๐ ๐๐๐ฉ๐โ๐๐ฉ'๐จ ๐๐๐ค๐ช๐ฉ ๐ช๐ฃ๐๐๐ง๐จ๐ฉ๐๐ฃ๐๐๐ฃ๐ ๐ฉ๐๐ ๐ฌ๐๐ฎ ๐๐๐๐๐ฃ๐ ๐ฅ๐๐ค๐ฅ๐ก๐'๐จ ๐ฉ๐๐ค๐ช๐๐๐ฉ๐จ ๐๐ฃ๐ ๐๐๐๐๐ซ๐๐ค๐ง๐จ. ๐๐ฉ'๐จ ๐ก๐๐ ๐ ๐๐๐๐ฃ๐ ๐ ๐๐๐ฉ๐๐๐ฉ๐๐ซ๐ ๐๐ฃ ๐ฉ๐๐ ๐ฌ๐ค๐ง๐ก๐ ๐ค๐ ๐ฅ๐ช๐๐ก๐๐ ๐๐๐๐ก๐ฉ๐, ๐ช๐ฃ๐๐ค๐ซ๐๐ง๐๐ฃ๐ ๐๐ฃ๐จ๐๐๐๐ฉ๐จ ๐ฉ๐๐๐ฉ ๐๐๐ฃ ๐ก๐๐๐ ๐ฉ๐ค ๐ง๐๐๐ก ๐๐๐๐ฃ๐๐. ๐๐๐๐๐ฎ ๐ฉ๐ค ๐จ๐ค๐ก๐ซ๐ ๐จ๐ค๐ข๐ ๐ข๐ฎ๐จ๐ฉ๐๐ง๐๐๐จ? ๐
๐ฆ๐๐ฎ๐ ๐๐๐ป๐ฒ๐ฑ ๐ณ๐ผ๐ฟ ๐บ๐ผ๐ฟ๐ฒ ๐๐ฝ๐ฑ๐ฎ๐๐ฒ๐ ๐ฎ๐ป๐ฑ ๐ณ๐ฒ๐ฒ๐น ๐ณ๐ฟ๐ฒ๐ฒ ๐๐ผ ๐ฐ๐ผ๐บ๐บ๐ฒ๐ป๐ ๐๐ผ๐๐ฟ ๐พ๐๐ฒ๐๐๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐๐ต๐ผ๐๐ด๐ต๐๐!
Written by,
๐๐ฎ๐ฆ๐๐ข๐ฒ๐ ๐๐ค๐ญ๐๐ซ
Assistant Content Lead, BIIHR
LL.B (Hons) International Islamic University Chittagong
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